Gendered Cues In Job Advertising: Perpetuating Occupational Segregation

Abstract

Current approaches within literature inadequately explain the presence and persistence of occupational sex segregation. In addition, little research empirically examines allocation methods as a key contributor to this phenomenon. I consider the role that allocation methods, such as job recruitment and advertisement, play in maintaining occupational sex segregation. Specifically, I examine the gendered nature of language used within job advertisements and how this acts as a filter for job applicants. The literature review outlines material concerning occupational segregation, gendered language, and gender cues in job ads. I reveal gaps in this literature in order to solidify the need for more research prior to explaining the methodology and findings of my study. Ultimately, identifying the gendered language in formal job advertisements contributes to a neglected topic within gender stratification literature. Through this process I evaluate the relationship between gendered job advertising and occupational sex segregation.