Browsing Dissertations & Theses by Author "Catlett, David"
Now showing items 1-1 of 1
-
Transforming Potential Into Performance: Essays On Optimizing Organization Success Through The Establishment And Control Of Marketing Climate
Catlett, David (Marketing, 2012-07-25)This dissertation consists of three essays investigating the existence, definition and potential impact of a marketing climate within organizations and the ability of Chief Marketing Officers (CMOs) to effectively use a ...