1990 coop program
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Texas. Department of Commerce
Texas. Tourism Division
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The program will assist your marketing activities in several ways:
Help you break through the advertising clutter by placing your product in proximity to the
Texas message.
Provide you with a more efficient media buy through radio tags and special consumer print
discounts.
Provide marketing opportunities for virtually every budget range, from national cable TV to
spot radio tags.
Allow you to "close the sale" by providing consumers with specifics regarding prices and destination
information.
The following sections outline the details of the 1990 advertising co-op program. The information
explains how the program works in each market, along with worksheets and order forms for your
convenience.
Participation is on a first come, first served basis.