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The Effect Of Marketing Communication On Individuals' Gift-giving: Role Of Cause Type, Appeal Characteristics, And Donor Mindset
In two essays, this dissertation focuses on an important domain of research in marketing: how marketing communications affect individuals' donation. For example, Globalgiving provides a myriad of projects for potential ...
The Impact Of Salesperson Listening: A Multi-faceted Research Approach
Relationships are based on communication between parties; an important aspect of communication that is necessary for building long-term relationships is listening (Ingram et al. 1992). In sales, researchers have posited ...