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    Marketing Capability, Analyst Recommendations, And Firm Value 

    Wang, Tien (Marketing, 2010-07-19)
    This dissertation consists of two essays to investigate the potential performance impact of marketing capability. The first essay focuses on the impact of marketing capability on analyst recommendations. It examines the ...

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    AuthorWang, Tien (1)Date Issued
    2010 (1)
    Has File(s)Yes (1)

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