Browsing Department of Marketing by Author "Khare, Adwait"
Now showing items 1-3 of 3
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Framing The Flu
McMillen, Jennifer Lynn (Marketing, 2012-04-11)Since Tversky and Kahneman's article on prospect theory in 1979, there have been many articles published on framing with mixed success in finding preference shifts and in which frame subjects are most persuaded. Framing ... -
Maximizers
Morgan, Jeremy (2017-08-18)In decision making situations, maximizers are known to prefer choosing between larger sets of product options compared to satisficers. However, even with more options, maximizers often make worse decisions. This counterintuitive ... -
Three Essays on Marketing and Public Policies: An Analysis of Social Condition on Consumer Health Associations and Perceived Hypocritical Corporate Social Responsibility on Company Outcomes
Bok, Stephen (2018-08-08)Over three essays this project reviews social conditioning and the influence on consumer decision-making. Essay one analyzes health associations between fruit and average daily caloric intake. The relative impact is ...