Browsing Department of Marketing by Author "Freling, Traci"
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When Are Super Bowl Advertisings Super? An Empirical Analysis Of The Economic Impact Of Super Bowl Advertising
Kim, Jin-Woo (Marketing, 2011-10-11)This dissertation investigates the relationship between Super Bowl advertising and advertisers' market valuation. The first essay identifies several factors that influence the financial rewards of this media-placement ... -
Willing to Help, but Lacking Discernment: The Effects of Victim Group Size on Donation Behaviors
Lunt, Devin; 0000-0002-2643-649X (2016-05-11)Researchers and practitioners in the nonprofit domain have long lamented the tendency of people to offer greater aid to a smaller number of victims, in essence de-valuing the lives of victims as the number of victims grows. ...