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Servicescape And Customer Satisfaction: The Role Of Strategy
(Information Systems & Operations Management, 2009-09-16)
The purpose of this research is to determine if the corporate strategy theory base may be useful in advancing the understanding of service characteristics; specifically, the relationship between particular service industries, ...
Reconceptualizing Technology Use And Information System Success: Developing And Testing A Theoretically Integrated Model
(Information Systems & Operations Management, 2009-09-16)
Technology Acceptance Model (TAM) research, which pertains to how an information system can be initially adopted by members of an organization, was born two decades ago and grows into one of the pivotal theoretical foundations ...
To Test Before Or To Test After - An Experimental Investigation Of The Impact Of Test Driven Development
(Information Systems & Operations Management, 2009-09-16)
Test driven development (TDD) requires the developer to create the test suite before designing and writing the application program. Unlike traditional software development practices, in TDD test development precedes ...