Browsing Department of Information Systems and Operations Management by Author "Gurung, Anil"
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Empirical Investigation Of The Relationship Of Privacy, Security And Trust With Behavioral Intention To Transact In E-commerce
Gurung, Anil (Information Systems & Operations Management, 2007-08-23)Privacy and security concerns of consumers have been touted as one of the hindrances in the growth of e-commerce. These concerns increase risk perception of consumers. Understanding the consequences of privacy and security ...