The General Cinema Northpark I & II: A Case Study Of A Third Generation Movie Theater
Abstract
The purpose of this thesis is to present a typology of movie exhibition eras and then explore one of those eras in greater detail by studying a specific market and theater within that market. This methodology allows for influential industrial, social, and economic trends to be tracked before, during, and after the operational life of what is identified as a third generation movie theater. By choosing a single theater as a case study for this thesis, national shifts in business practices and economics are examined in order to study how these affected theaters at a micro level.