Search
Now showing items 1-8 of 8
In One Ear And In The Other: The Net Effect Of Advertising Frequency
(Communication, 2008-04-22)
This research used both quantitative and qualitative methodologies to explore the possible effects and functions that advertising may perform in developing individuals' attitudes. Using the Elaboration Likelihood Model ...
Negotiating Matriarchy: The Discourse Of Single Mothers Taking Care Of Their Families On Small Incomes
(Communication, 2008-04-22)
This study used ten in-depth interviews with single mothers on small incomes to analyze for discursive themes. Three theoretical frameworks of Symbolic Interactionism, Presentation of Self and Cognitive Dissonance were ...
Hollywood To Hilltop: Does Celebrity Status Act As A Peripheral Cue In Voting Decisions
(Communication, 2008-08-08)
Given the increase in Hollywood celebrities running for political office and the young adult population's cultural tendency to glorify the lives of celebrities, this research explored tenets of the Elaboration Likelihood ...
Seeing Is Perceiving: The Influence Of Race As A Peripheral Cue On The Stereotypical Perception Of A Spokesperson In An Advertisement
(Communication, 2008-08-08)
Due to the vast amount of stimuli individuals come in contact with daily, people often tend to look for easy-to-process cues to help them make quick judgments about what they are seeing (Petty & Cacioppo, 1986). While ...
Stories Of Success: Narrative Communication Themes And The Direct Selling Industry
(Communication, 2008-04-22)
Despite the growing scholarly attention given to various aspects of narrative communication, little research has been conducted to identify and document narrative themes used in the storytelling efforts of successful direct ...
Russia's Portrayal In The Western Media: A Quantitative Analysis Of Leading Media Agency News Stories In 2007
(Communication, 2008-08-08)
This study examined Western media news coverage about Russia. Representative samples from the leading Western wire and international broadcasting services - the AP, BBC and DW - were selected and analyzed using content ...
The Public's Role In Framing The Agenda In The Digital Age
(Communication, 2008-08-08)
The rapid growth of the Internet has transformed the business of journalism by allowing the public many new ways to participate in the news process. This thesis focuses on the public's participation in online news forums ...
Today's Army: An Examination Of The Differences Of Newspaper Coverage About America's Army In Small And Large Markets
(Communication, 2008-04-22)
This study examines differences in coverage of prominent Army news stories in a daily newspaper in a rural town near an Army post and the nearest metropolitan area. Past media and visual effects research suggests that ...