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Obsessive Compulsive Disorder And Support Groups
(Communication, 2009-09-16)
The purpose of this qualitative study used several methodologies in order to discover why individuals with OCD choose to participate or not participate in a face-to-face and/or online support group. The primary researcher ...
In One Ear And In The Other: The Net Effect Of Advertising Frequency
(Communication, 2008-04-22)
This research used both quantitative and qualitative methodologies to explore the possible effects and functions that advertising may perform in developing individuals' attitudes. Using the Elaboration Likelihood Model ...
Negotiating Matriarchy: The Discourse Of Single Mothers Taking Care Of Their Families On Small Incomes
(Communication, 2008-04-22)
This study used ten in-depth interviews with single mothers on small incomes to analyze for discursive themes. Three theoretical frameworks of Symbolic Interactionism, Presentation of Self and Cognitive Dissonance were ...
A Clash Of Cultures: Cultural Differences Within American And Japanese Animation
(Communication, 2007-08-23)
This research examines the Japanese cultural phenomenon of anime, and the cultural values that allow issues deemed more suitable for adults to be included in anime and viewed by all ages in Japan, but not in the United ...
A Whole New Ballgame: How Fantasy Sports Has Evolved In The Mass Media
(Communication, 2007-08-23)
Fantasy sports, a game that allows players to run their own virtual sports franchise, has been considered a hobby enjoyed outside the cultural mainstream. But recent adoption of fantasy sports-related content in the mass ...
Hollywood To Hilltop: Does Celebrity Status Act As A Peripheral Cue In Voting Decisions
(Communication, 2008-08-08)
Given the increase in Hollywood celebrities running for political office and the young adult population's cultural tendency to glorify the lives of celebrities, this research explored tenets of the Elaboration Likelihood ...
Seeing Is Perceiving: The Influence Of Race As A Peripheral Cue On The Stereotypical Perception Of A Spokesperson In An Advertisement
(Communication, 2008-08-08)
Due to the vast amount of stimuli individuals come in contact with daily, people often tend to look for easy-to-process cues to help them make quick judgments about what they are seeing (Petty & Cacioppo, 1986). While ...
Stories Of Success: Narrative Communication Themes And The Direct Selling Industry
(Communication, 2008-04-22)
Despite the growing scholarly attention given to various aspects of narrative communication, little research has been conducted to identify and document narrative themes used in the storytelling efforts of successful direct ...
U.S. Public Image: A Study Of The Perceptions Of International Students From Predominantly Muslim Nations
(Communication, 2007-08-23)
After the United States-led invasion of Iraq in 2003, anti-Americanism increased among predominantly Muslim nations. This qualitative study used in-depth interviews to explore the perceptions of 11 international students ...
Media Effects On Chinese And American Stereotypes In College Settings
(Communication, 2007-08-23)
This study examines national stereotypes in the contexts of Chinese and American universities and discusses how mass media and previous personal contact affect perceptions of the outgroup separately and interactively. The ...